The Washington Magazine

The Washington Magazine

3 Tips For Using Social Media For Business Marketing

Social media can be a powerful tool for marketing your business, but it can also be overwhelming and hard to master if you don’t know where to start. If you are planning on using social media to grow your business, here are some helpful tips to get you started on the right path.

1) Creating good content is key

It’s pretty obvious: You can have a beautiful profile picture and bio, but if you don’t post compelling content, your profile won’t be viewed or clicked on. It’s much easier to get someone to follow you than it is to get them to visit your site. But make sure that content is actually something worth following. Your tweets should be conversational, interesting and engaging—but not too long!

2) Focus on quality, not quantity

Though it’s tempting to constantly promote your business on every social media platform, focusing on quality content that actually resonates with your audience is more likely to yield results. By posting compelling, valuable updates instead of dozens of generic or off-topic tweets, you can start a dialogue with customers and increase brand loyalty. Choose your platforms wisely: Take some time to consider which social media platforms are most likely to get you results—and then stick with them.

3) Schedule your posts

If you’re going to use social media for business, make sure you set aside a bit of time each day (or week) to engage with your audience. But don’t just post content—schedule it! Hootsuite and Buffer are great resources for helping manage your marketing efforts across multiple channels and platforms.