The Washington Magazine

The Washington Magazine

How to Use Instagram to Market Your Small Business

Instagram has become an essential tool for marketers of all kinds, and the statistics don’t lie. Over 800 million people use Instagram on a monthly basis, and those users generate over 95 million posts per day! Because of this, it’s more important than ever to utilize Instagram as part of your marketing strategy if you want to make sure your small business gets in front of the right people. Learn how with this guide to using Instagram to market your small business!

Create an Instagram Account

If you don’t already have an account, it’s quick and easy to sign up. Link your account with your website so you can easily post photos of your business or products. You can add links to your profile that direct people back to your website as well. Try adding a description of what you offer in a similar fashion, such as We make delicious cookies for childrens parties! which will help generate interest if someone likes what they see in terms of photos.

Tips for Creating Posts That Get Results

It’s not always easy to come up with new ideas for posts. Here are some ways you can be more creative. 1. Take Photos of What You See: When was the last time you took a photo of something that inspired you? If it’s been a while, take your camera out on your next walk and snap a few shots of what inspires you in your everyday life. The possibilities are endless: beautiful flowers, a well-designed building, or even just an interesting pattern on someone’s shirt.

Why You Should Pay Attention to Hashtags

Hashtags are a simple way to help others find your images and content when they search for a specific hashtag. If you want more likes, comments, and shares on your posts—don’t overlook hashtags. You can use them as bookmarks or references that people can then click on if they see them in your photos. Hashtags make it easier for users who don’t have time to sift through everything that pops up in their feed or search for something specific.

Should I Boost My Post?

On Instagram, boosting a post is an opportunity to promote your content. But it’s not cheap; you’ll pay $5 for every 1,000 views your post receives in that timeframe. If you have a little money and want to boost a lot of posts, go ahead. If you have limited funds and just want one extra view or two, skip it!

Tips For Following Other Users On Instagram

1. Make sure your account is private, meaning only people you choose can see your photos. This makes it easier for new users to follow you and view your posts.

2. Include a link in your bio (use bitly) and all of your profile information so that interested users can click on it and learn more about you and your business or organization, website or social network account(s).

3. Include relevant hashtags (such as #smallbusiness) in every post for greater exposure